XML Print

Department of Curative Affairs, Iran University of Medical Sciences, Tehran, Iran
Abstract:   (86 Views)
Background: Medical tourism provides Effective economic, political and social profits to the countries active in the field, which should be taken into account in a competitive market. This study aimed to evaluate the relationship between foreign patients' satisfaction and other aspects of health tourism in educational and medical centers of the Iran University of Medical Sciences (IUMS).
Methods: This was a descriptive correlational study with a researcher-made questionnaire. The first part of the questionnaire contained the demographic characteristics of the participants, and the second part included 30 questions about the components that affect receiving medical services by foreign nations. The reliability coefficient of the questionnaire was determined by using Cronbach's alpha (0.980). Expert judgment was used to assess the validity of the questionnaire. Out of 70 hospitals affiliated with the University of Iran in 2019, 10 hospitals from 35 licensed centers in the field of international health were randomly selected, and 300 questionnaires were delivered to foreign patients who were willing to complete the questionnaire. The received information was from Random sampling recorded in SPSS25 software. Descriptive Statistics was used to determine the effective factors.  
Results: The largest numbers of foreign patients in this study were from Iraq (64 %) and Kuwait (24 %), respectively. In correlation review, there was a significant relationship between satisfaction of foreign patients and financial dimension (0.785), quality of treatment dimension (0.914), medical facilities dimension (0.799) and tourism facilities dimension (0.918) in hospitals.
Conclusion: This study demonstrates that there is a significant relationship between satisfaction of foreign patients and other aspects of health tourism (such as financial dimension, treatment quality, treatment and tourism facilities) in hospitals, Which needs to be given special attention by health tourism managers for short-term and long-term planning for its development.
Type of Study: Original article | Subject: Health Policy
Received: 2021/09/29 | Accepted: 2022/05/20

1. Momeni Kh, Janati A, Imani A, Khodayari-Zarnaq R. Barriers to the development of medical tourism in East Azerbaijan province, Iran: A qualitative study. Tourism Management. 2018; 69: 307-16. [DOI: 10.1016/ j.tourman.2018.05.007]
2. Li Sh, Liu A, Song H. Does tourism support supply-side structural reform in China?. Tourism Management. 2019; 71: 305-14. [DOI: 10.1016/j.tourman.2018.10.022]
3. Nilashi M, Samad S, Manaf AA, Ahmadi H, Rashid TA, Munshi A, et al. Factors influencing medical tourism adoption in Malaysia: A DEMATEL-Fuzzy TOPSIS approach. Computers & Industrial Engineering. 2019; 137: 106005. [DOI: 10.1016/ j.cie.2019.106005]
4. Medhekar A. Public-private partnerships for inclusive development: Role of private corporate sector in provision of healthcare services. Procedia - Social and Behavioral Sciences. 2014; 157: 33-44. [DOI: 10.1016/j. sbspro.2014.11.007]
5. Lunt N, Smith R, Exworthy M, Green ST, Horsfall D, Mannion R. https://www. oecd.org/els/health-systems. Medical tourism: Treatments, markets and health system implications: A scoping review. Role of hospitals in advancement of medical tourism; 2008.
6. Parikashat M, Manrai LA, Manrai AK . Role of tourism destination development in bulding its brand image: A conceptual model. Journal of Economics, Finance and Administrative Science. 2016; 21(40): 25-9. [DOI: 10.1016/j.jefas.2016.01.001]
7. Shalbafian A. Effective factors for developing health tourism, [Thesis MSc] Tehran: Allame TabatabaeiUniversity; 2006.
8. Sandberg DS. Medical tourism: An emerging global healthcare industry. International Journal of Healthcare Management. 2017; 10(4): 281-8. [DOI: 10. 1080/20479700.2017.1296213]
9. Kazemei Z.Study of the effective factors for attracting medical tourism in Iran. PublishedbySamt.Tehran. MasterThesis. 2010.
10. Gopal R. The key issues and challenges in medical tourism sector in India.Conference on Tourism in India – Challenges Ahead, 15-17 May 2008, IIMK.
11. Najafipour Moghadam F, Masoudi Asl I, Hessam S, Mahmoudi Farahani M. In search a medical tourism marketing pattern in Iran: The case of cultural sensitivities. International Journal of Healthcare Management. 2021; 14(4): 1081-6. [DOI: 10.1080/20479700.2020.1732647]
12. Ahani A, Nilashi M, Zogaan WA, Samad S, Aljehane NO, Alhargan A, et al. Evaluating medical travelers’ satisfaction through online review analysis. Journal of Hospitality and Tourism Management. 2021; 48: 519-37. [DOI: 10.1016/J.JHTM. 2021.08.005]
13. Kim MJ, Lee Ch-K, Preis MW. The impact of innovation and gratification on authentic experience, subjective well-being, and behavioral intention in tourism virtual reality: the moderating role of technology readiness. Telematics and Informatics. 2020; 49: 101349. [DOI: 10.1016/j.tele.2020. 101349]
14. Mohammadzadeh Y, Yahyawi J. Health tourism and its potentials with emphasis on Hamedan province. The Second National Conference on Tourism. Hamedan: Sepidar Nature of Alvand; 2014. [In Persian]
15. Najafipour Moghadam F, Masoudi Asl I, Hessam S, Mahmoudi Majdabadi Farahani M. Investigate the importance of the promotion factor in the marketing of therapeutic tourism services. Evidence Based Health policy, Management & Economics. 2018; 2(4): 268-74. [DOI: 10.18502/ jebhpme.v2i4.278]
16. Najafipoor Moghadam F, Asl I, Hessam S. Marketing pattern for providing health tourism services in Iran. Social Work and Social Welfare. 2020; 2(1): 74-81. [DOI: 10.25082/SWSW.2020.01.005]
17. Hadian M, Jabbari A, Mousavi SH, Sheikhbardsiri H. Medical tourism development: a systematic review of economic aspects. International Journal of Healthcare Management. 2021; 14(2): 576-82. [DOI: 10.1080/20479700.2019.1677977]
18. Zarei A, Feiz D, Maleki Minbashrazgah M, Maleki F. Factors influencing selection of medical tourism destinations: A special niche market. International Journal of Healthcare Management. 2020; 13(sup1): 192-8. [DOI: 10.1080/20479700.2018. 1492764]
19. Hemmati F, Dabbaghi F, Mahmoudi Gh. Iran's need for medical tourism development. Journal of Research in Medical and Dental Science. 2018; 6(1): 269-73. [DOI: 10.24896/jrmds.20186144]
20. Han H, Hyun SS. Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness. Tourism Management. 2015; 46: 20-9. [DOI: 10.1016/j.tourman. 2014.06.003]
21. Zhang Q, Zhang H, Xu H. Health tourism destinations as therapeutic landscapes: Understanding the health perceptions of senior seasonal migrants. Social Science & Medicine. 2021; 279: 113951. [DOI: 1016/j.socscimed.2021.113951]
22. Guy BS, Henson JLN, Dotson MJ. Characteristics of consumers likely and unlikely to participate in medical tourism. International Journal of Healthcare Management. 2015; 8(2): 68-76. [DOI: 10. 1179/2047971914Y.0000000076]
23. Mohammadnia M, Hajinabi K, Mahmoudi Majd Abadi M, Komeli A . The role of hospital performance assessment on medical tourism development. J Biostat Epidemiol. 2018.4(3): 162-166.
24. Shah S, Vasavada M, Arzina K. An empirical study of factors contributing to international patients satisfaction with special reference to medical tourism in India. 2022 ECS. The Electrochemical Society ECS Transactions. [DOI: 10.1149/10701.1085ecst]

Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.